Tag: Generation

Step by Step Guide for ERP Software Lead Generation

Most people do not know the existence of ERP softwares. ERP (or Enterprise Resource Planning software), are computer applications for businesses to integrate internal and external functions for the entirety of their organization. These applications aid them in various departments such as financing, manufacturing, sales and marketing, customer and

The "Push" and "Pull" of Lead Generation

When it comes to generating leads, it appears that we are in a transitional period, moving away from outbound (“push“) to inbound (“pull“) lead generation. While it is tempting to classify outbound as “traditional” media (print ads, television ads, radio ads, direct mail, outdoor)vs. inbound as “non-traditional” media (online
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