Tag: Environment

The Marketing Environment

No business exists and operates in a vacuum, but as a part and parcel of the environment in which it finds itself. Efficient and effective marketing strategy is a function of the marketing manager’s ability to understand the environment in which the business operates. The marketing environment consists of

Lean Manufacturing in the Pharmaceutical CGMP Environment

Lean manufacturing has been successfully deployed in the auto industry, in the manufacture of motorcycles, in mattress manufacturing, in the production of tires, and even in the service industries. All these sectors and industries had their own way of doing things before latching on to lean manufacturing techniques. The
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